Franchises
The Shararma Xpress Concept is now being franchised both in the Gulf Region and across the Globe. We are currently in discussions with potential franchisees across a number of Development areas, and we are also looking for people with a strong personal commitment to running SHAWARMA XPRESS RESTAURANTS for a number of Development areas.
We do believe that investments such as Regional Development Agreements should not be made hastily and this is why we carry out a comprehensive selection process . This entails sharing information so that the franchisee can make an informed business decision.
Listed below are a number of the most frequently asked Questions:-
What does it take to become a Shawarma Xpress Franchisee?
The Shawarma Xpress concept requires a strong personal commitment to the business and an active involvement in the restaurant operation by its franchisees. Approval is based on a number of factors including experience, financial qualifications and a track record of success.
What is the profile of a Shawarma Xpress Franchisee?
You must be a high energy person or company who is motivated to serve others, communicates effectively, and has a successful track record in business management suitable to operate a high volume Shawarma Xpress. Restaurant experience is an advantage, although not essential. Access to retail property portfolio is definitely an advantage.
What are the required demographics for a Shawarma Xpress Franchise?
Site survey and evaluation will examine the demographics. In general, site requirements include a populated area with a large number of people within 5 miles radius and high traffic counts. QSR (Quick Service Restaurant) brands benefit from high footfall counts as they attract spontaneous purchases rather than destination decisions.
Can owners of other franchises qualify for a
Shawarma Xpress franchise?
Yes, Owners of other franchise operations can qualify for a Shawarma Xpress franchise, provided that they are not in a competing food business (for example restaurants with similar menu items). Exceptions maybe made on the understanding that the conflicting operations would not expand and that conversions would be made where feasible.
What is involved in the application and
approval process?
Our process requires that you visit our Headquarters in Manama, Bahrain for a discussion to evaluate your plans andambitions. The goal of the franchisee selection process is to create long term franchise relations that
will benefit both the franchisee and Shawarma Xpress.
The selection process begins with the sharing of information. The Applicant completes a detailed
application form and then then takes part in a series of interviews, during which time you develop a business plan for discussion. At any point during the selection process either party may decide that the process should not continue.
How long does it take to become a Shawarma Xpress Franchisee?
Our Franchise selection process is quite thorough and is designed to ensure that both Shawarma Xpress and the prospective franchisee have made an informed business decision before entering into a contract. Therefore, the duration of the process can vary from applicant to applicant.
What is Shawarma Xpress’ initial Development Fee?
Shawarma Xpress asks for an initial Development Fee based on the Franchisee’s development plan, the number of restaurants envisaged and the territory being negotiated.
What is Shawarma Xpress’ Royalty license fee?
On a monthly basis the franchisee pays the Shawarma Xpress Royalty fee of 7% net revenue from sales, as well as 2% advertising contribution net revenue from sales.
Additional marketing expenditure may be required in the future if resources are pooled amongst franchisees and a cooperative advertising initiative isundertaken.
In the event of a renewal or an approved transfer or sale to another franchisee there will be a change of hands fee. In some markets there may be additional fees charged for additional services performed by Shawarma Xpress.
What type of investment will I be required to make? Whilst the equipment in a Shawarma Xpress is bought through international suppliers ensuring quality and reliability, we are not a capital intensive brand. Construction costs do vary according to the size of the unit and the countries building costs. You will also need to invest in recruitment, training, initial inventory and launch advertising.
How much money will I be required to have?
Bearing in mind the requirements above, you will need a net worth and liquidity sufficient to meet the investment for multi-unit development. The scale of this will depend on the number of restaurants to be developed. Whilst we do not offer financing we can put you in touch with third
party financial institutions.
What do I get for the Investment?
You will enjoy the satisfaction and rewards of owning your own Shawarma Xpress Franchise. But you will also benefit from the full support from the people and systems of an established organization with many years of restaurant experience in the Middle East.
What training will I receive?
You and your designee or Manager will take part in our intensive training course at our Training Centre in Bahrain. The training includes both in store and classroom training sessions. Proficiency must be demonstrated by the trainee at various stages of the training program. Shawarma Xpress provides the training Programs for the training of Managers and Team Members. The franchisee
pays all cost for the Manager and Team Member training during start-up and during the ongoingoperation.
How much return can I expect from my investment?
The profitability of an outlet is dependent on many factors including the location, competition, sales volume, rent, management, type and amount of financing. Profitability is ultimately in the control of each franchisee. It’s Your Business.
Does Shawarma Xpress allow Sub–Franchising
Development?
Under Certain circumstances, when a franchisee has
fulfilled the obligations of the development agreement, by
opening the predetermined number of restaurants and all
standards and operations are in compliance, there may be
an opportunity to Sub-Franchise.
What is my next step?
Please complete a Shawarma Xpress Franchise Application (online where possible) and return it to us for review. Completion of this application will not obligate you to Shawarma Xpress in any way. On receiving your application, we will review it prior to contacting you to
discuss the next steps.